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Literally translated means Digital Signage: Digital signage on information screens.
Literally translated means narrowcasting: broadcasting information for a particular target audience.
The opposite of Narrowcasting is Broadcasting (for example, advertising on TV and radio). Often the terms Narrowcasting and Digital Signage are used interchangeably. Digital Signage and Narrowcasting stands for audience communication through screens.
Digital signage is a modern and effective means of communication that allows a company or organization to spread information in a striking and attractive way. This kind of modern digital media changes the way people think, feel, act and decide. Technology like this quickly becomes the most reliable way for people to discover what's happening in their local environment and more than likely digital signage already plays a part in your daily life. Some examples of this are: the digital signage TV screen at the airport, in waiting rooms, at gyms, in business and sports kantines to the digital moving price tag in the supermarket.
Display devices such as large LCD screens, projectors and touchscreens are used in areas visited by your target audience. These screens are controlled by a computer network with digital signage software. This software has been created specifically for the target group and this specific content is displayed on these screens.
With this signage system you can manage the flow of information in your organization. The system can be managed locally, centrally - even globally by one or more administrative users. Because the information messages are dynamic, you can share highly targeted information with the intended audience. You can target them in real time to respond to specific (commercial) messages. The entire system can be controlled by your 1 desktop computer.
All you have is a Digital Signage PC (from which you ship the messages), an internet connection and Digital Signage Player along with a TV (which plays the messages).
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